Contemporary art exhibition space In the heart of Győr

Monthly rotating exhibitions, artworks on display 24 hours a day, and the opportunity to bid online, with the professional support of Földváry Auction House.

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Contemporary art in a place where hundreds of people pass through every day

A Hotel Garzonpláza Art & Business Hotel has created a unique art space in one of Győr’s busiest locations. Our aim is to provide a worthy platform for contemporary artists who wish not only to exhibit their works but also to sell them within a professionally supported system that reaches an engaged audience.

The hotel hosts events on a monthly basis solo or group exhibitions of contemporary visual art, where, as part of each exhibition, approximately 40–60 works of art may be presented.

What makes this exhibition space so special?

Garzonpláza is not a traditional gallery, but a vibrant, constantly active, high-traffic hotel space.

The hotel With its 71 rooms, it is one of Győr’s largest four-star hotels, which is in an excellent location: right next to the Győr Plaza a the county hospital and McDonald’s  It is situated in the vicinity of the junction of four districts.

The hotel is easily accessible, with a multi-storey car park nearby, and its guest base is constantly changing and diverse: business travellers, families, local residents, event guests and visitors passing through the area can all view the works on display.

The artworks can be viewed between 0 and 24 hours

One of the exhibition’s greatest advantages is that the artworks can be viewed outside of fixed opening hours.

The Garzonpláza exhibition space: Open 24 hours a day, every day of the week,
can be viewed free of charge, and he naturally mingles with the public in the hotel’s bustling communal areas.

This is a particularly valuable opportunity for artists, as their works are displayed not in a closed space, but in a lively, constantly bustling hospitality setting.

Each exhibition runs from the 15th of one month to the 15th of the following month. You may set up the exhibition from 12 noon on the 15th, and it must be dismantled by 12 noon on the 15th of the following month. Our staff will be happy to assist with both setting up and dismantling.

Professional background: Földváry Auction House

The professional background to the exhibition programme is provided by the Földváry Auction House ensures.

This means that the works on display are not merely decorative features within the hotel, but form part of a carefully structured art and sales system. Only artists and works approved by the Auction House’s curators may be displayed in the exhibition space.

He works full-time on the programme’s success Andrea Darnai, a senior member of staff at Földváry Auction House, who assists with the professional organisation, coordination and sales support of exhibitions.

Marketing and promotional support

At the Garzon Plaza Contemporary Gallery, an exhibition is not merely an opportunity for physical presentation: the aim of all our collaborations is to showcase the artist and their works through integrated marketing, PR and audience-building communications Let’s support this too. This could include a paid social media campaign, organic Facebook and Instagram posts, the production of video and interview content, reaching out to our own database of art enthusiasts, publicising collectors’ events, and organising coverage in both the specialist and general press.

During the campaign for one of our previous exhibitions, held in the summer of 2026, paid and organic communications around 229,000 views achieved. The TikTok campaign reached more than 202,000 views and a reach of 139,000 people, whilst the Meta campaign has raised more than A targeted reach of 8,400 people and 92 event responses generated. Our organic Facebook content also Over 10,000 views we have reached, whilst through our own email database we have reached nearly 2,300 secondments We have fulfilled this. As a result of the communication, 1,408 genuine Hungarian visitors visited the online exhibition and auction platform, where the detailed pages for the artworks totalled approximately 3,000–3,500 times were viewed.

The campaign was also backed by a major PR drive: the exhibition five independent press features was featured in, amongst others, Kisalföld, Turizmus Online, Műtárgy.com and Művész Magazin.

Measurable and active promotion of artists is important to us. The figures above show the actual results of a specific exhibition; the reach, media coverage and results of campaigns relating to individual artists may, of course, vary depending on the nature of the exhibition, the body of work, the timing, the target audience and the communication tools used. Our aim in every case is to provide the strongest possible, bespoke platform for the artist’s introduction and communication.

A physical exhibition and an online auction in a single system

Reaching more than 3,000 art collectors and enthusiasts

The works exhibited at Garzonpláza Art & Business Hotel will also be included in the Földváry Auction House’s communications system.

The works on display may appear:

    • on the auction house’s website,
    • on an online auction platform,
    • in newsletters,
    • in social media communication,
    • in recommendations for art collectors and those with an interest in art,
    • on the channels of our contracted media partners.

The Földváry Auction House’s newsletter database contains more than 3,000 subscribers visitors, who can view the newly exhibited works straight away and bid on them immediately.

In addition, promotional videos are produced for every exhibition, which we distribute widely across all social media platforms.

Every time, we organise a a collectors’ club event, tea party To which we invite not only the artist’s guests but also the general public and the arts press. We will issue a professional press release, and at the event we will treat our guests to tea, soft drinks and cakes. 

At the afternoon tea event, we will be asking the artists to to complete a work they have already started live during the event, whilst the presenter and the art historian engage in an informal conversation with the audience gathered in the hall and the shared with online viewers via a live stream. The event, as Let’s share it live on YouTube, anyone interested can follow it from home and watch it again at any time later, so this event is also expected to attract several thousand views in the end..

The exhibition is being promoted on an ongoing basis across all the hotel’s communication channels, so that the information reaches as many guests as possible. 

One of the key advantages of the Garzonpláza art programme is that the works on display are not only visible in the hotel, where, incidentally, over the course of a month around 2,500 hotel guests view the artworks,  but they also appear on the auction house’s extremely popular online platform. foldvaryaukcio.hu 

During the exhibition, the artworks continuous online bidding This can be arranged, so those interested can bid on the works either after viewing them in person, using the QR code on display, or immediately online.

This system enables works of art to be sold at the best possible price, whilst at the same time providing the artist with a physical presence, a professional auction background and an online sales platform.

For anyone who would like to purchase one of the artworks straight away, our system soon It allows you to purchase the artwork immediately at the maximum estimated value, thereby removing it from the auction and preventing the possibility of an even higher hammer price.

Our auction house is uniquely focused on buyers with a commission of 0% works in such a way that the buyer must pay the price stated in the bid if they win the auction, with no further costs!

A risk-free opportunity for artists

One of the programme’s key benefits is that, for the artist, taking part does not entail any financial risk at this stage.

The costs of organising, running and promoting the exhibition will be covered by the organisers, the Garzonpláza Ltd.undertake to do so.

The artist is only obliged to pay commission if a sale is made, but may choose, instead of paying commission, to present one painting as a gift to the organisers. This means that:

    • there is no advance exhibition fee,
    • there is no rent,
    • there are no marketing costs,
    • Commission is only paid on sales.

This model creates a shared interest: the organisers, the auction house and the artist all share the aim of ensuring that the works are successfully exhibited and sold.

Who is this opportunity aimed at?

We recommend the Garzonpláza Art & Business Hotel exhibition programme primarily to contemporary painters who:

    • would be keen to exhibit at a high-traffic, prestigious venue in Győr,
    • well-known and highly regarded in the world of painting,
    • were open to the auction-based sales model,
    • They consider it important that their works are exhibited not only online but also in physical spaces,
    • They would like to reach new audiences, customers and art collectors.

The programme is open to both individual artists and groups of exhibitors; however, final selection is subject to a professional shortlisting process.

How does the application process work?

Intentions to participate in the programme should initially be expressed by the info@foldvaryaukcio.hu Please let us know via email.

We ask applying artists to include in their letter a brief professional introduction about themselves and their career to date. In this introduction, it is worth touching upon the following points:

  • how long have they been involved in painting,
  • Where have they had the opportunity to exhibit so far, and what have been their most significant exhibitions?
  • what professional achievements they have made, if any
  • whether they have received any awards or honours, if applicable
  • approximately how many works make up their current body of work,
  • whether they have their own website or online portfolio where their art and works can be explored in more detail.
  • Do they have their own gallery where their works are on permanent display, and where is it located?

It is important to us that we really get to know the artists who apply and their work. We are therefore open to the idea of a face-to-face meeting: we would be delighted to visit you in your creative environment, your studio or even a gallery, where we will have the opportunity to get to know you in person and view the works you would like to feature in our exhibition programme.

Please also let us know in your letter if you would be happy to welcome us for a personal visit.

Our collaboration is based on mutual value creation. Our aim is to ensure that every participant benefits from genuine win-win situationThe aim is to ensure that artists are given a worthy platform to showcase and sell their work, whilst the public has the opportunity to experience high-quality contemporary art.

For this very reason, in our exhibition programme we wish to provide a platform only for talented and value-creating contemporary artists whom we can represent during the exhibition with professional rigour, dedication and to the highest possible standard.

A condition of entry is that the artist undertakes to attend the official opening of the event in person and to invite relevant interested parties from their fan base to attend, and to attend the Collectors’ Club event held at the hotel on the first Wednesday of the month at 5.00 pm during the exhibition, where they must speak about their artistic philosophy to contemporary collectors, endearing themselves and their art to them.